You don't have to run your entire business over the internet to benefit from online business opportunities. Small businesses might only need an email address to communicate with their clients, customers and suppliers electronically. Other businesses might use their website to conduct their entire business online.
The many benefits of online business include:
- global access, 24 hours a day, 7 days a week
- improved client service through greater flexibility
- cost savings
- faster delivery of products
- increased professionalism
- less paper waste
- opportunities to manage your business from anywhere in the world.
Customers may prefer to visit your website to find out about your products and services, instead of visiting you in person. They will also expect to see your website address and your email on business cards and other promotional materials.
Online business opportunities
How you manage your business online will depend on the products or services you offer. You may be able to use the internet to:
- run an online shop
- manage your suppliers
- communicate with your customers, and get their feedback on your business
- offer services online
- allow customers to make reservations or appointments online
- manage your finances, such as online banking, tax and employee pay
- research competitors.
Keep in mind that your business, as well as the variety of online tools available, is constantly changing and evolving. While you might not plan to have a website immediately when you start operating, it's still a good idea to think about whether you will need one at a later date and what you will use it for.
When you are planning the online aspects of your business, you should:
- research your competitors and other businesses that use online tools
- decide what aspects of online business will benefit your business
- review your budget to work out what you can afford
- familiarise yourself with any laws and regulations that will apply to your online business activities
- consider your requirements, including what software you need and what types of computer equipment you need to run it
- plan for risks, such as computer viruses, scams, data theft and loss of or damage to hardware
- think about what training you or your staff might need
- be realistic about the time and budget you will need to manage the online aspects of your business.
- Last reviewed: 24 Jul 2017
- Last updated: 13 Jun 2016
The Internet maximizes business profit, employee engagement and business owner knowledge and risk taking abilities. The Internet offers many advantages for businesses. Use of the internet for business purposes is a great profitable deal. Internet use is the demand of time in this century for business owners to full fill. The Internet is all in one solution for business owners.
How the Internet is advantageous for Business Growth
- The Internet gives more marketing options, benefits and platform for business than traditional methods.
- Business owners can find tools for market research and data mining.
- Application for business planning and product development.
- Open source software application to start an online business.
- Clients for products and services around the world.
- Tool to track business performance and growth.
- Cloud storage tool to store business data and information.
- Text, audio and video conferencing tools for instant business communication.
- Business automation applications to reduce human presence.
- Online accounting and bookkeeping software and apps.
- Social media networks to build relationships with important people and for character development.
- Online courses and learning platforms are to improve owner’s, employees business and marketing skill.
- Payment gateway and online payment system to accept and send money etc. by the use of the internet.
- Customer support tools that are useful to build healthy relationships and improve brand awareness.
- Remote staff hiring platforms with unlimited talent and capacity to work on business goals and entrepreneurship dreams.
What is not on the internet for businesses?
Internet development is fast and awesome it is all for the business purposes. No, one can run anything on the Internet for longer if it is not giving him money at the end of the day.
So remember, from last 2 decades Internet lived because of business purposes. But in future business will live by the use of Internet. If there is not an internet connection and internet application is not integrated into the business system and processes then there is no business.
Learn in details, 25 advantages of Internet for Business that will maximise profits and improve brand awareness at less cost:
Act on these Internet advantages and integrate below benefits one by one in your business to achieve whatever you want to achieve by doing business:
1.Marketing benefits on the Internet for business
Business can get benefits by using effective Internet marketing strategies. There are various top quality advertisement platforms on the internet that help in getting a loyal customer, build trust, and increase workplace productivity. Automation of repetitive marketing tasks and campaign tracking tools are really beneficial for the business to utilise.
Search Engine optimization, content marketing, email marketing, search engine marketing, social media marketing etc. are top quality marketing methods that provide great ROI, speed for cash flow and customers. Internet marketing is really beneficial for the business to sell products and services overseas and in any targeted location.
Internet marketing tools allow business owners to provide high values to the customers. Marketing and advertising online is faster, cost effective, engaging, required less staff to manage and track campaigns market reach.
That’s why marketing business on the internet is beneficial for small, medium and big business brands. And this is one of the greatest advantages of Internet for business.
Learn complete article with explanation Here: –How Internet Marketing Benefits Business
2.Market research for business plan and marketing strategies on the internet
The 2nd big advantage of the internet for business is to conduct market research online. Market research is important before starting any business, launching an ad campaign, buying a new domain, writing a blog post and even posting content on social media sites.
Internet helps to get consumer data, demand for particular product and services, user behaviours and tools to track and monitor website traffic in real time. That’s how the internet is very beneficial for a business to conduct market research in best ways on the internet.
Entrepreneurs need to create business and marketing plan by targeting markets, consumer demand, nation’s requirement, distribution cost and analysis of existing products etc. Although there are offline methods to perform market research but they are costly, time-consuming, low quality required editing and tough to manage. But using internet to perform market research is more beneficial.
There are various research tools on the internet that help to collect customer data, competitive analysis, price setting, product development, fashion, trends and analysis of market sizes in speed with high quality and accuracy.
Such as keyword research tools, Google Keyword Planner, online survey (free & paid), social media, Google trends, promotional emails in your Gmail Inbox, Google Analytics, thinkwithgoogle.com (consumer trends & planning tools), reviews and customer feedback etc. are great tools on the internet for market research for business.
There are also many freelancers that can help you to conduct market research on the internet and you can also hire market research companies, download market research software and you can do it on your own.
That’s how the internet is a boon for the business that entrepreneurs can focus to increase profit in less cost with high speed.
Learn More: –
How to perform market research online
3.Improve workplace and business productivity
Internet for business is really profit making tool. That is important to use according to customer behaviours on the internet. Using Productivity tools, business process automation tools, marketing automation and cloud computing technologies in business are the ways that improve productivity in the workplace by using the internet. Google Drive, Dropbox, SkyDrive, Asana, Google Analytics, Google Calendar and Evernote etc. applications are very beneficial for business.
Here you can learn experience-based information:Productivity Tools List
Another productive article about the Internet: 27 productive things that you can do on the internet.
4.Marketing automation Platforms
The use of marketing automation platforms for business is another advantage that is currently in demand. Automation mean internet application, software is used to manage, run and grow the business. You can automate all the repetitive tasks of your business. You can automate social media marketing, content marketing and email marketing, sales, customer management, employee management and business inventory management works.
The internet is now as I told above most important business tool to use. A common example of business and marketing automation is scheduled marketing email, business email, social media post and website content etc.
5.Open doors for clients, 24/7 Business Services
Internet is running all the time. People are using the internet around the world according to their time. Now to take advantage of internet you can create, market product and services on the internet 24 hours.
I think you know that why Google, Facebook, Amazon etc. are big companies and they become successful in less time because they are open for people 24 hours.
An eCommerce website can sell 24 hours. A blog can be read by the user anytime.
This is not possible in offline business. In offline business customers come when you open the shutter of your shop.
Yes, we all have office timings e.g. 9 am to 8 pm but after that, we do not have option decades ago to keep running the business after that. But today, you can receive the order, you can market product, accept payment and services anytime, and anywhere in the world.
Customer support is most essential part of business process. Using social media pages, chat plugin in a website is very beneficial and less costly to solve customer problems without the visiting physical location of business.
They simply comment the problem on your website and social media pages, and you have the option to provide a solution in real time. That’s simple. It’s also making customer and clients more powerful and the companies who think about their customer will get the competitive advantage over others.
7.Remote Staff / Outsourcing
If you want a designer, app developer then you can hire talent on the internet. Hiring remote staff is not only reducing cost but also it is a great option to access worldwide talent.
Upwork, freelance are top platform in which you can post job and projects. And interested freelancer will send you the message that they are able to work for you remotely.
On the internet, there are websites and freelancing companies ready to take the work from you that you’re feeling a burden. Else it’s tough to outsource work offline because there is no quick way to find right companies and people who can do your clients work better than or similar to you.
So, using the internet for hiring people and companies on the internet is cost effective and fast. And it’s also helpful for graduates and skilled generation to work and build the career by using internet.
8.Employee training and development
Employee training and development is very important to grow and run a business successfully. On the internet, there are various methods that your staff can access and they can improve their skill in their own pace.
Skills and talent development on the internet is very easy. Online courses, YouTube, blog are various sources for employees to improve job skills. You can also find companies providing skills training and development programs for all kind of business organisations.
Internet banking, payment wallets, mobile banking, POS machine and all kind of banking services enable business owners to speed the business transactions. You can pay, transfer and receive money from customers. You can also pay employees digitally by using the internet. Such as using payment gateway on the website enable a user to order product and pay you from their home.
The Internet allows business owners to increase employee engagement to achieve business and personal goals. Using internet application and tools encourage employees to use his/her knowledge for the development of business.
Employee engagement tools such as Slack, Trello, Skype etc. help them to be productive in the workplace. An employee needs motivation and inspiration to do a certain task. When they see the other people of their company working online and are green in their chat room then they feel motivation and sense of duty to keep working.
Online employee engagement tool also helps them to show the report and progress at the end of the day. Project management tools, Email, social media, chat room, and scheduler etc. are various ways to keep engagement healthier and on the goals.
11.Business development consultant
Any business owner needs solution and details for a particular problem with facts and data. If a small business owner got a problem and need any sort of advice and suggestion then it’s tough to find right people offline quickly. They existed but how to find? Then Internet is the source to find the solution for a business problem.
There are lots of information and knowledge for a small business owner on the internet. Just search on Google and get solutions. They can also chat with an online business consultant by using video conferencing tools, Google Hangouts etc. They can read their advice on blogs, report and videos. And they can hire a business consultant if they are looking to find a solution quickly.
12.Grow your business
It takes more min. 10 years for a small business owner to grow their business after starting from home in one state without money and marketing. But using the internet for marketing, sales and customer support can grow business in worldwide within 1-2 years; it can be in 6 months.
What I think about the reason, why the internet can faster the business growth because of competition. In a market, if there are only 5 sellers for a particular service it means this is a small market because the demand is low in that city or state for a particular service. Also, it’s tough to research and learn from them what they are doing, what they are selling etc.
But on the internet, the whole world is searching daily on Google and Bing etc. search engines for quality products and services. But there is a competition. Competition in business improves your knowledge, passion and dedication. You can learn what your competitor is doing, where they are failing, what kind of customer they are losing and getting. This will improve your creativity. And you can create marketing and business system effectively.
The Internet is not only for beneficial for established business or big companies, it’s for everyone who has dreams and goals and internet help to achieve those goals faster with effectiveness.
13.Customer management system
Customer relationship tools are the applications that allow a business owner to find what to market & sell? When to market? What are the past feedbacks and market response for a particular product and services? Using customer relationship tools helps to solve these problems, and it is the best way to manage a relationship with the customers.
When you target marketing and sales based on the problem customer are facing then there are high chances to get 90% return on marketing investment. Because the customer is looking for a product and services in a particular time of the day, in particular, location and if the right person got your email, them they will definitely buy your product and services.
It’s about building a relationship with the new customer and retaining old customer before they search for services similar services on Google. When you automate marketing, sales, customer support and other daily business operations it is the system that allows you to attract right customer, employee engagement and business growth. As described in 4th point about marketing automation.
14.Cloud storage for business
Cloud storage is a part of cloud computing. In which business, marketing, customers, employees and inventory data and information is managed and store by cloud storage applications.
Online data storage application allows you to manage, secure, share and access business data and information anywhere in the world from any device.
Google Drive: – It is a Cloud storage technology. You can use to store and share your data and information. You can also use various applications under Google Drive such as Google Docs, Google Sheets, Google Sliders, Google Forms, Google Drawings, Google My Maps and Google sites etc. You can collaborate with your team members. It’s easy to store, edit and share documents, photos, software etc. files with remote staff or with freelancers while working on a project. It’s also great for students and teachers.
There are following similar cloud storage applications:
15.Online accounting, invoice, and bookkeeping software
The Internet provides various benefits for small business owners, home-based owners, and freelancer already. And online accounting and invoicing and inventory management is another biggest advantage of using the internet for business.
For example, Freshbooks is cloud-based accounting software that allows business owners to manage, create and send the invoice to clients quickly without wasting precious time.
Here you can learn about details about 11 best online accounting, bookkeeping and invoice software
So, using the internet for business is 10% expense but save your 90% other expenses.
16.Online scheduling tool
Everyone wants to be productive during their business hours. But when client surprisingly comes in the office to solve a particular problem without prior information then it’s really time-consuming, because in that time we’re working with other clients too. It’s not only waste their time but also decrease our quality in ongoing works.
That’s how online scheduling tools comes into action to manage clients, provide them with the option to make appointments.
Using online scheduling tools not only save our time but also client’s time. For example, if a small business owner or one main army know how he/she is going to spend their time with whom, then it’s really beneficial for them to use the time accordingly.
This will not only improve workplace productivity but also the peace of mind and maintain healthy relationships with customers. Google calendar, assistant.to etc. are really easy to use and very effective.
If you want to learn you go here: The Best Meeting Scheduler Apps
17.Online Meetings and Video Conferencing
After scheduling meeting with clients, consultant and remote staff it’s time for business communication by the use of the internet. This is how the internet is helping business owners in every step of their business operation.
You can do meeting online by video conferencing, screen share, chats, presentation and can collaborate with the team in real time with fast and easy to use video conferencing applications.
On the internet, you can find various video conferencing applications those are cost effective, trustworthy and able to give you complete focus on the topic, instead of doing setting each time on camera, chat, sounds. I am also testing some of these video conferencing tools to use in my own business.
Zoom, Cisco, Anymeeting, and Microsoft Office 365 video conferencing etc. tools and application are really beneficial to attend, take a business meeting from anywhere by the use of Internet.
18.Starting an internet business/investing and trading
The concept of home-based business is growing is due to the Internet. What you need an Internet and laptop to start a business in India and anywhere in the world. You even don’t need investors for business if you’re capable using computer technologies in your business. Such as creating a website and doing the business. Provide Graphic designing, content writing, and freelancing services from home.
Else you can invest money on the internet by buying websites. You can find growing businesses to invest.
19.Create an eCommerce website, Sell Online and Receive payment digitally
There are various types of bank account and services for business and merchant account is one of that features for business owners. A merchant account is used to accept payment from multiple methods such as from debit and credit cards.
So, if you create a website to sell your product online and want to receive payment directly to your bank account from customers then you need to have the merchant account. To accept direct deposit by credit and debit card on the website you need to integrate payment gateway in your website and SSL. Because payment gateway service provider for eCommerce sites require a merchant account.
You can also use various other applications such as Paypal etc. to receive payment from customers. This is how the internet can help you to sell and receive payment on the internet.
If small business and home business owners want to compete with big brands then they can do blogging on their website. In which they can write an article that is relevant for their targeted customer.
Also while blogging on business website increase customer traffic to their website in which they are providing services or selling products. Another benefit of a business blog is that it helps you to understand customer behavior for your product. When you understand the problems of your customers then it’s highly possible you can sell them a better solution that no one is able to provide so far.
A customer coming on your website and reading your guides to solve a particular problem they are facing in their career and business. If that is beneficial then that also builds trust and it is the only thing that you can win by doing blogging on your own website without spending money. This can be the best way to use the internet to compete with local and international competitors.
21.Email services for business on the Internet
Well, Gmail email account features are enough to communicate with clients, team member and employees on the internet. Communication by email is common around the globe on the internet and because it’s trendy from its’ starts. It is quick, professional, free or paid with various business features.
You can step own company email address for various benefits and one of that is branding. E.g. yourname@example….name.com , You can create as many business email accounts for customer support and team members such as email@example.com, info@companyname, firstname.lastname@example.org etc. Also, email signature line at the end of the email is helpful in branding and for inspiration.
Almost all online business and big brands, sellers and service provider, their employees use company email account. There are various business email services such as Gmail, Outlook, Rackspace and Zoho etc. You can compare the features and price and then select the best.
22.Social networking for business
You can’t call a friend and customer without a mobile network. As you know the importance of signal in your phone then signal from social networking websites is similarly important for business.
We need a social network to expand the business. We need the social network to attract the best talent to our company. We need social networks for marketing products and services and for learning new business skills.
All these social skills and business activities are signal about our business to customers and customers signal to our business. And our business is like a phone and afcoz! We’re the users including with our clients. Everyone is there and now it’s our choice which platform is best for us.
But it’s tough to find time for social networking and self-awareness daily and quickly in fewer expenses offline.
So, social networking websites solve that problem of business owners. There are specific social networking websites such as LinkedIn.com in which you can build your professional network.
Here are some ideas:Importance of social media marketing in business success.
23.Business data analytics and analysis
How business is performing. How we’re getting customers, Which marketing campaign we got more sales, what people are expecting from us, what are the things that leading us to failure, what need to improve etc. To take and analyze these questions we need business data and analytics tool.
Data analytics tool on the internet allows us to track our past and present business performance and to take the future decision based on data, not on emotions. As you learned the advantages of the internet (online marketing and research) in 1st and 2nd point in this article.
Google Analytics, kissmatrics.com, Clearstory, Excel etc. are very beneficial to mine, collect, analyze customer data, customer behaviors, buying habits and marketing results etc. Else there are various other business data analytics tools used by big companies such SAS, Tableau, Splunk, PIG & Hive are most popular.
These applications have to integrate with website and marketing campaigns etc. and some allow you to create a specific application for specific data collection.
Here you can learn more: Importance of data in business.
That’s how the Internet is beneficial for almost all kind of business.
24.Online contract signing / eSignature
After Email, eBooks, E-Letter, E-Wallet, eMoney, epayments etc. It’s time to talk about signing legal, contracts and agreement document on the internet, that we can call it e-Signature. The advantages for business owners signing documents digitally is that it’s quick, easy and you can sign any document from anywhere by the use of the internet.
HelloSgin, DocuSgin etc. are the companies and application that you can take advantages signing business documents by the use of Internet.
25.Online business courses
You invested your precious time to learn about the advantages of the internet for business. This is the advantage that you’re learning these features that are helpful for your business on this blog and it is running on the internet.
Online courses and classes are the positive conversions of offline education. In past, we can’t learn business skills, marketing skills offline in the small city with a small amount of money. Even some business owners like you and me don’t have modern business and marketing skills.
But using the internet to take online business courses not only provide us great knowledge but the low cost, flexibility and convince are the advantages that are not possible offline.
Else there is YouTube, Blog and social media groups in which we can learn and improve our business skills daily if we manage to spend 30 minutes of our day. Learning business skills improve our knowledge but also it will make a positive impact on our team and in leadership style.
If you don’t have time for learning online course for a particular skill, then you can also invite or delegate the course or skills to for your employees or team member.
That’s it friend, whatever I know so far I explained in this article about internet advantages for business. I know little, but the internet is more beneficial than our imagination for business.
Knowledge about internet use in business is not enough, we have to act to take these advantages of internet one by one according to our budget and business plan.
I hope this article will be beneficial for you and your business.
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